animated skeleton logo almond valley almond valley almond valley    
museum, farm and discovery centre
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border commercial breaks a project to involve young people in creation of multimedia adverts for items in the museum collection gramt aided by Scottish Museums Council and Heritage Lottery Fund

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The area of West Lothian immediately west of Bathgate was rich in coal and other minerals. By the early 19th century, many small pits were in operation, exploiting seams of coal, cannel, ironstone and fireclay.

A particularly good quality of fireclay was found in the Armadale area. Several large works were established, using local coal and clay to produce heat-proof refractory bricks for lining furnaces and kilns. Sewer pipes, chimney pots and other fireclay products were also produced.

The Etna Works at Bathville near Armadale began operation in the 1860's and, among other fireclay products, produced a common building brick. These Etna bricks were a distinctive yellow colour with black rusty spots. They were widely used for constructing industrial buildings and can still be found in many local buildings; including the gent's toilets at Mill Farm.

The works were modernised in the 1950's, and new kilns built in the 1960's. Production of red common bricks continued into the 1990's, but only a small area of the works now survives as a sales office for bricks made elsewhere.

an etna brick
stoking a kiln etna brickworks

How we made the advert

The idea for this advert came about following a suggestion from Tony age 14 who thought that we should try to sell the brick door to door. This brought to mind the advert that offered you the chance to try a certain brand of soap powder, in the hope that you would change to their brand. We eventually came up with the ‘Etna doorstep challenge’ We decided that you could not be too serious when it came to selling the qualities of the common brick so we decided that it had to have funny ending.

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Cameron 8 thought that an old lady could have a brick in her handbag and Jade 6 said that we could show a mugger or robber getting chased away by the old woman. Several children drew self-portraits and these were to be the actors in our animation. Stephen aged 9 and Lauren 7 both did excellent jobs. Dani aged 11 and Chloe 10 drew superb characters that just had to be included in the advert. Photos were taken of the original bricks and original images were used in the animation. Vocals were provided by Lisa 9 and Eilidh aged 7, both did a great job.
spethen and lauren lisa and eilidh

About the Project

Client List:

Ingram's Zenith Enema
The Champion Churn
Melotte cream separator
McFarlane butter maker
The Dairy Suppy Co.
Crown dairy milk
The Spot fish restaurant
Smith's Oatflakes
The Co-operative Society
Lavex cold water soap
Earthenware pigs
Spicer's toilet paper
Eggs by Railway
Calder's Bee Yeast
Scottish Lamp Oil
Young's paraffin lamps
By-Prox detergent
The Bathgate Forge
Etna bricks
Young's painted candles
Quoiting Championship
Clark's mending wool

Castor Oil

 

CASE STUDY
GALLERY