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| How
We Made The Advert |
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| We
first talked about the different ways of extracting cream from milk.
Before separators were invented, dairy workers had to pour the cow's
milk into settling pans, leave the milk for 24 hours for the cream
to rise and then skim the cream off with skimmers. This was a slow
and inefficient process - it wasn't possible to remove all the cream
from the milk by hand. We didn't think this was a very straightforward
way of doing things. |
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| The
Melotte Separator
The
workings and benefits of Cream Separators
are described in the "Standard Cyclopedia of Modern Agriculture",
published in 1914:
"30
years ago the separator did not exist, save in the most simple and
rudimentary form of glass tubes containing milk, that were attached
to the spokes of wheels in a frame; this was caused to rotate at
a high speed for a few minutes, at the end of which time the cream
was found collected at the inner end of the tubes, whilst the skim
milk had withdrawn itself to the outer ends. Centrifugal force had
been brought into use by rapid rotation of the wheels, causing the
heavier portion of the milk to fly to the outer circumferences."
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| With
the separator it is a much easier job. All you have to do is pour
the milk in the top of the separator then turn the handle. Inside,
the milk gets spun around at high speed and the cream gets drawn
off. It all works by centrifugal force, the milk and cream separate
because they weigh different amounts. The skimmed milk and cream
come out of different funnels at the bottom of the separator. |
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| As
it was coming up to Halloween we decided to give a frightening treatment
to the advert. Sometimes, when you get a fright you are said to "jump
out of your skin", and we imagined this happening to a luggy full
of cow's milk. The farmer's wife puts on different scary masks and
makes spooky sounds which frighten the luggy so much that all the
cream instantly rises to the top for the farmer's wife to collect.
A voiceover explains that using the Melotte Separator would be an
even easier and kinder (!) way of getting the cream. |
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Bréagh used the mask she made here at the farm to make a scary face.
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Some
of us drew pictures of scary faces and thought about making the different
elements to go into our story.
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"The
separator, indeed, is one of the clever inventions of the age in
which we live, and its destiny has been to revolutionize the practice
of buttermaking throughout all progressive buttermaking countries.
This destiny is not as yet fully accomplished, but that it is making
rapid progress in that direction is abundantly clear all around.
By
the aid of separators, fresh cream is obtained from fresh milk and
such cream is in good form for the 'ripening' which cream should
undergo in order to produce the finest samples of butter. It is
not too much t say that the separator is now first in the dairy,
and that all other methods of cream raising are obsolete or moribund.
So great a victory in the dairy world is a very notable thing."
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We
scanned the background and farmer's wife from original photos. We
decided on the face for the luggy character by putting cut-out shapes
on a magnetic board. Andrew (5) took the photo of the luggie which
we edited in the computer to make the Luggie character. |
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Lewis
(9), Murray (7), Louise (2) and Amanda (3) drew scary faces. Donald
(5) was excellent at providing the voiceover in only one take!
Lewis, John (5) and Paul (7) screamed and roared wildly at our microphones
to give us our spooky noises.
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