Almond Valley Heritage Trust (“Almond Valley”) is a charity dedicated to the promotion of learning and the preservation of heritage. These charitable purposes are delivered through operation of Almond Valley Heritage Centre and through other museum-related activities. Almond Valley is the controller and processor of data.
We do not attempt to collect any personal data about you through this website unless you provide this information voluntarily, for example when completing an online form. We only use this data for the purpose for which it was provided
We may process the following categories of personal data about you:
- Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
- Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Adults will be asked to provide a portrait image for certain classes of pass in order to confirm your identify on subsequent visits. Banks details are required to process payments by direct debit. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
- User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
- Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
Marketing Data that includes data about your preferences in receiving marketing from us and your communication preferences. We process this data to enable you to partake in our promotions such as prize draw and free give-aways to deliver relevant website content to you and measure or understand the effectiveness of this. Our lawful ground for this processing is our legitimate interests which in this case are to study how our customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
CCTV Footage is recorded showing general views of public areas and animal enclosures. This assists in the general management of visitor operations and assists in the effective response to any eventuality. This data is held temporarily. Our legitimate interest for this processing is in keeping you and our animals safe
We will not sell, trade, or lease you personal information to others. All personal information will be safeguarded and subject to appropriate controls throughout its use by Almond Valley.
We will not hold your personal information for any longer than is necessary, unless we are required to keep your personal data longer to comply with the law and any regulatory requirements. If you have declared gift aid, HMRC require us to store your name and address for seven years.
We will destroy your credit or debit card details as soon as we have processed your payment. If you make a payment via our website then your payment is processed by Opayo and we cannot access this information.
In common with many other website operators, we use standard technology called 'cookies' on our website. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate this website on each visit. When visiting our website you are offered the option to accept or reject various classes of cookie.